Privacy Policy
Last Updated: November 19, 2025
Simon Sharp, trading as Wild Schooling ("we," "our," or "us") operates The Reading Fluency Assessment Tool (the "Service"). This Privacy Policy explains how we collect, use, disclose and protect your personal information.
1. Information We Collect
1.1 Information You Provide Directly
Account Information:
- Name (teachers/parents)
- Email address
- Password (encrypted)
- School or organisation name (optional)
- Year or teaching subject (optional)
Student Information (provided by teachers/parents):
- Student first name or initials only
- Year Group
- Class
- Assessment results and progress data
Payment Information:
- Processed securely through Stripe (we do not store credit card details)
- Billing address
- Transaction history
1.2 Information Collected Automatically
Usage Data:
- Reading assessment results (words per minute, accuracy, errors)
- Time spent on platform
- Features used
- Login timestamps
Technical Data:
- IP address
- Browser type and version
- Device type
- Operating system
- Cookies and similar tracking technologies
Cookies:
We use both essential and optional cookies. For detailed information about our cookie usage, please see our Cookie Policy (managed via our cookie consent banner).
Essential Cookies:
- Authentication (keeps you logged in)
- Security (protects against attacks)
- Preferences (remembers your settings)
Optional Cookies (with consent):
- Analytics (helps us understand usage)
- Performance monitoring
2. How We Use Your Information
2.1 Legal Basis for Processing (GDPR)
We process your personal data based on:
- Contract: To provide the Service you subscribed to
- Consent: For marketing communications and optional features
- Legitimate Interest: For service improvement, security and fraud prevention
- Legal Obligation: To comply with applicable laws
2.2 Purposes of Processing
We use your information to:
- Provide the Service: Create accounts, track progress, generate reports
- Process payments: Handle subscriptions and billing
- Improve the Service: Analyse usage patterns and user feedback
- Communicate with you: Service updates, support responses, educational tips
- Ensure security: Prevent fraud, protect against malicious activity
- Comply with legal obligations: Respond to legal requests, enforce Terms
3. Your Rights and Choices
3.1 GDPR Rights (UK/EU Users)
You have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure ("Right to be Forgotten"): Request deletion of your data
- Restriction: Limit how we process your data
- Portability: Receive your data in portable format
- Object: Object to processing based on legitimate interests
- Withdraw Consent: Revoke consent at any time
3.2 Exercising Your Rights
To exercise any of these rights:
- Email: support@readingfluency.co.uk
- Include: Your name, email and specific request
- Response time: Within 30 days
- Verification: We may request identity verification
4. Data Security
We implement appropriate technical and organisational measures:
- Encryption: Data encrypted in transit (TLS/SSL) and at rest
- Access controls: Limited employee access on need-to-know basis
- Authentication: Secure password requirements, hashed storage
- Regular security audits: Monitoring for vulnerabilities
- Secure hosting: Enterprise-grade infrastructure (Supabase, Vercel)
4.1 Data Breach Response
In the unlikely event of a data breach:
- We will notify the ICO within 72 hours
- We will notify affected users without undue delay
- We will provide clear information about the breach and steps to protect yourself
- We will take immediate action to contain and remediate the breach
5. Children's Privacy
5.1 Age Restrictions
- Users under 13: Require parental consent
- Teacher/parent controls: Adults manage student accounts
- Limited data collection: We collect minimal data from students
5.2 Student Data Protection
- We comply with UK Data Protection Act 2018 and GDPR
- Student data is used only for educational purposes
- Parents/teachers can request student data deletion
- We do not show advertising to children
- We do not sell or share student data for marketing
6. Data Retention
6.1 Retention Periods
Active Accounts:
- Account data: Retained while account is active
- Assessment data: Retained while account is active
- Usage logs: Retained for 12 months
Deleted Accounts:
- Personal data deleted within 30 days
- Some data retained for legal compliance (e.g., payment records for tax purposes: 7 years)
- Anonymised usage statistics may be retained indefinitely
7. International Data Transfers
7.1 Data Storage Location
- All data is stored on EU-based servers (through Supabase)
- We do not transfer data outside the EU/EEA
- If this changes, we will update this policy and seek consent where required
7.2 Third-Party Services
Some third-party services we use may be based outside the EU/EEA:
- Stripe (Payment Processing): USA - covered by EU-US Data Privacy Framework
- Vercel (Hosting): USA - ISO 27001 certified, GDPR compliant
8. Communications and Marketing
8.1 Types of Communications
We may send you the following types of communications:
Essential Service Communications (Cannot opt out):
- Account security alerts
- Payment confirmations and billing notices
- Critical service updates
- Legal notices and policy changes
- Support responses to your inquiries
Optional Marketing Communications (You can opt out):
- Educational tips and reading strategies
- New feature announcements
- Blog post notifications
- Product updates and improvements
- Educational resources and webinars
- Special offers and promotions
8.2 Consent and Opt-Out
How We Obtain Consent:
- During account creation (opt-in checkbox)
- When you subscribe to our blog or newsletter
- When you download educational resources
How to Opt Out:
- Click "Unsubscribe" link in any marketing email
- Update preferences in your account settings
- Email us: support@readingfluency.co.uk
What Happens When You Opt Out:
- You will stop receiving marketing communications within 7 days
- You will continue to receive essential service communications
- Your opt-out preferences are stored permanently
8.3 Email Frequency
Marketing Emails:
- Blog notifications: When new posts are published (approximately weekly)
- Product updates: Monthly or as significant features launch
- Educational content: 1-2 times per month maximum
We will never:
- Send excessive or spam emails
- Share your email with third parties for marketing
- Sell your contact information
9. Automated Decision Making
We do not use automated decision-making or profiling that produces legal or similarly significant effects. Any data analysis is used only for:
- Generating educational reports
- Tracking student progress
- Improving our Service
10. Contact Information
10.1 Data Controller
Name: Simon Sharp (Trading as Wild Schooling)
Email: support@readingfluency.co.uk
Address: 10 Bellingham Drive, Reigate, Surrey, RH2 9BB
Website: www.readingfluency.co.uk
ICO Registration: C1790660
10.2 Response Times
- General inquiries: 5 working days
- GDPR rights requests: 30 days
- Data breach notifications: 72 hours
10.3 Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with:
Effective Date: This Privacy Policy is effective as of November 19, 2025 and replaces all previous versions.
We may update this policy periodically. Material changes will be communicated via email or prominent website notice.